What should be understood is that we live in a world where media and advertising drives sales. In order to present a business well, and in order to increase sales, your visual design should be well thought out in order to drive the most amount of success to your company.
I listen closely to clients on a daily basis, from startups to large corporations. What I tend to hear is that the client is not only interested in something beautiful, but something that performs well and sells a product or service. At Blackstripe, we pay close attention to this and try to incorporate beauty with function. This means that we always do a study on the clients website and their largest competitors in order to seek a clear advantage over competing businesses. Why do we do this? We want our clients to succeed, and we want our clients to present themselves better than any other business. This is the job of the graphic or visual designer.
Ultimately, the importance of design lies in the perception of your company. If your potential clients or customers view your business as professional, appealing, and more easily understood, you have the clear advantage over your competitors. You will likely be able to retain more business from your visual design investment.
Jason East
President
Black Stripe Design, LLC
